Passing the Baton

Passing The Storytelling Baton

When it comes to Marketing and Sales (and Service, Support, etc) working together to drive the most effective commercial conversations, there is plenty written about storytelling. We’re all storytellers and we need to make sure that our story creates compelling contrast between the prospect’s current situation and their new situation when using our solution. But,…

boxing_gloves

Marketers, Put Down The Gloves. Pick Up The Bag.

As Marketers, we have many tools at our disposal to help deliver our message in compelling and memorable ways to our target audiences. When it comes to influencing Sales, it seems like the tool of choice is often a virtual pair of boxing gloves. Aligning Marketing and Sales is an ongoing and universal challenge. For…