What is Strategy?
Analytics refers to the process of collecting, interpreting, and communicating an assortment of data to accomplish a relevant goal. In the world of marketing, finding patterns and being able to decipher the story behind the patterns may lead to huge advantages. With a competent analytics process, we can make more strategic and effective decisions that could create an increased positive result toward the bottom line. With a mix of useful tools and tactics available, there are many to study and understand. The areas of analytics that I will focus will be as follows:
- Product
- Price
- Place
- Promotion
Product
We all use search engines. It would be a rare occasion if we go a day without having to google a “how to” in an effort guide our daily needs or calm the curious nerve about “what causes of a headache”. People everyday use search engines more often than not and it is important we understand how to operate and work with these search engines so that we may be able to reach our audience in as the most effective manner as possible. SWOT Analysis
Price
Can you count how many times you have seen an advertisement displayed when searching for something on Google? How about when you are browsing through Facebook or Instagram? Even further, how many of those advertisements do you remember? Online display has taken a considerable role among the world of advertisements and it is imperative to understand what makes a captivating and ad and that also converts. Porter’s Five Forces
Place
We all use search engines. It would be a rare occasion if we go a day without having to google a “how to” in an effort guide our daily needs or calm the curious nerve about “what causes of a headache”. People everyday use search engines more often than not and it is important we understand how to operate and work with these search engines so that we may be able to reach our audience in as the most effective manner as possible. PESTEL
Promotion
Can you count how many times you have seen an advertisement displayed when searching for something on Google? How about when you are browsing through Facebook or Instagram? Even further, how many of those advertisements do you remember? Online display has taken a considerable role among the world of advertisements and it is imperative to understand what makes a captivating and ad and that also converts. NOISE Analysis
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Your Guide to Keyword Research Facebook Twitter Youtube Introduction The power of keyword research lies in the ability to understand and be …